I envision a world, where people in positions of leadership wake up feeling confident that they can lead people in ways that are mutually satisficing—as opposed to mutually sacrificing—no matter how intractable their situation may seem at first.”

Seung Chan Lim (Slim)

Founder & CEO

Origin of the word “Kru”

Kru is short for Crucible, but with the letter K instead of C.

Just as the Crucible provides the space necessary to safely contain a molten metal before it can become a valuable tool, I want Kru to provide the space necessary to safely contain the challenges experienced by Founders before the challenges can become a valuable opportunity.

Kru is also meant to sound like the word “Crew.”

This allows for us to refer to our members as “krumates” or assign them to a “small kru.”

What does it mean to be mutually satisficing?

Mutually Healthy Leadership Style

Most compassionate leaders are used to giving help to others, but not receiving help from others.

Mutually satisfying interpersonal interactions

Most compassionate leaders delay communication to the detriment of not only the relationship or the effectiveness of the organization, because they’re worried the

Mutually supportive organizational development

Most compassionate leaders implement various changes to the organization with the intention of giving their employees what they want.