We’re launching in London, UK! If you work in London, you’ll automatically receive a 30% discount on your membership.

Think with Clarity
Decide with Insight
Grow with Wisdom

A private network for Founders of high growth startups 
who value compassion over Hustle Culture.
Photo copyright © Beureau of Land Management
Clarify your thoughts
Gain insight into your blindspots
Make wise decisions swiftly
High-caliber Founders 
are used to being independent 
and self-sufficient.

This makes leading a high-growth startup lonely.

Doing so while maintaining compassion 
both to ourselves and others can feel downright impossible.

Kru gives you regular access to other Founders going through the same things you are, because...

Thinking all by yourself can lead to much wasted time and energy

You will solve problems and make decisions faster with the help of Founders who will not only help you think, but also keep you accountable.

Searching for “the right answer” can lead to the wrong answer for you

The right answer for you will become clear faster with the right questions asked by Founders who not only understand you, but can also see what you cannot.

You know Hustle culture is unsustainable for leading high-growth startups

To lead your company to the next level, you will be better off surrounding yourself with Founders who have graduated from Hustle culture or are looking to do so. 
Couple that with the structure described below and the experience is unlike any old entrepreneur community or mastermind, especially those engrained in Hustle Culture.

Personal Vision

Before your 12 month membership begins, an executive coach will meet with you to clarify your long-term personal vision.

Clarifying your personal vision will not only help you make progress toward it during your membership, but also frame your membership experience in the most personally valuable way possible.

Monthly Meeting

Once your membership begins, your assigned group of 4 to 6 Founders will get together every month with an expert facilitator. 

The facilitator will provide the custom structure necessary for everyone to help each other navigate their personal or professional challenges in the most effective and efficient way.

Adhoc Support & Social

In addition to the monthly meetings, there will be other adhoc opportunities throughout the 12 months for you to keep and be kept accountable by as well as exchange support with your fellow Founders.

There will also be opportunities for casual gatherings where you can build deeper and more personal relationships with one another.

What makes Kru different?

If you have been part of other entrepreneur communities, you’ll appreciate Kru even more.

1️⃣ Alignment in Values

We require personal stories embodying the value of compassion as a major qualification for membership.

This sits in stark contrast to entrepreneur communities that merely use annual revenue or total funding amount as major qualifications for entry.

The clear alignment of values among the members in the community makes for a significantly safer space for everyone to speak their mind without fear of judgment.

2️⃣ Choice of In-Person or Virtual

We curate our small groups to be composed of people working in the same city so people have the choice of not only meeting on video, but also in-person.

This sits in stark contrast to entrepreneur communities, where people have no choice but to meet over video.

This opens up possibilities for more ways to foster deeper relationship building and greater mutual care.

3️⃣ Feeling of Greater Intimacy

Each of our small groups are comprised of 4 – 6 members.

This sits in stark contrast to entrepreneur communities with small groups that have 8 or more people per group, 

4️⃣ Portable Facilitation Process

Our monthly meetings are not only facilitated by an expert facilitator, but also utilizes a facilitation process custom designed by our Founder as inspired by his 11+ years of research and experience as a Founder-CEO Coach.

The process not only gives all members a shared ritual with which to discuss their challenges, but also provides a tool they can take with them to use in their organization.

5️⃣ Graduation from Hustle Culture

We attract Founders who want to improve their leadership performance not mere productivity.

Productivity is about output. Performance is about outcome. As your company scales, you will need more improvement in your leadership performance than improvement in your productivity.

This sit in stark contrast to most entrepreneur communities that attract members engrained in the hustle culture of increased productivity.

6️⃣ Both Short & Long-Term Progress

Each member receives an upfront 1-on-1 session with an executive coach to clarify a long-term personal vision to which they wish to make progress during their membership.

This sits in stark contrast to entrepreneur communities that provide opportunities for mere short-term problem solving.

Join Waitlist

Joining our waitlist now will be the equivalent of submitting your application.

When it is your turn in the waitlist and your application is accepted, you will be asked to schedule a 1-on-1 meeting with an executive coach to clarify your long-term personal vision.

Meet with a Coach

Before scheduling your meeting with our coach, you will be asked to put down a deposit. The deposit can be refunded within 24 hours of the coaching session if you are dissatisfied with the coach for any reason.

Before meeting with our coach, you will be asked to submit your profile specifying the various preferences you have on the type of Founders with whom you wish to be assigned into the same “small kru.”

Join a Small Kru

Your membership begins when you attend your first “Small Kru Session.” (A meeting among 4 – 6 Founders in similar situations with matching preferences facilitated by an expert facilitator.)

You will be asked to pay the rest of the annual membership fee at this point. The fee will be refunded within 30 days of membership if you have attended all mandatory meetings and feel dissatisfied for any reason.

We Strive for Hyper-Curation

At the heart of your membership is what we call a “small kru.” 

A small kru is comprised of 4 to 6 Founders in similar situations with matching preferences.
While similarity is an important criteria in curating each small kru, those in your small kru will also be different in important ways so that everyone can learn from and complement one another.

Challenges Recently Addressed


  • How can I prove the viability of a new business strategy to my executive team?
  • How can I best respond to an M&A inquiry I just received?
  • How can I decide whether to fundraise or not given my situation?
  • How can I better negotiate the terms of our loan I have given my new circumstances?
  • etc...


  • How can I design the right KPI & compensation plan for the diverse group of employees I have?
  • How can I better lead a townhall meeting, where difficult topics are announced?
  • How can I keep better oversight of all company initiatives given how much company has grown?
  • How can I better keep my employees accountable given the recent changes?
  • etc...


  • How can I grow one of my key employees into a C-level executive?
  • How can I attract an extraordinary C-level hire?
  • How can I fire someone with compassion?
  • How can I gain an executive team member’s trust for my new vision?
  • etc...


  • How can I become less drained by employee turnover?
  • How can I communicate honestly without being hurtful?
  • How can I fundraise without losing control?
  • How can I best deal with a death in the family?
  • etc...
By the 3rd [Small Kru session,] I felt as if I were meeting with old friends. There is no other community with which I can be this honest in discussing the vulnerable realities of what I’m going through. I now look forward to every session feeling confident that I will leave with clear and concrete action items with which to navigate my challenge.

Male Founder-CEO

B2C SaaS Startup
Identity is hidden to respect our  confidentiality commitment.
Attending the [Small Kru Sessions] not only helped me with my challenges, but also helped me learn what it means to effectively support someone. I realized that in most of my interactions with my direct reports, I had the intention to support, but often failed to have the impact of support. For the longest time I couldn’t figure out why some of them didn’t seem to appreciate my help. Now I know why.

Female Founder-CEO

B2B SaaS Startup
Identity is hidden to respect our confidentiality commitment.
After each [Small Kru session,] all the thoughts jumbled up in my head becomes clearly organized and I’m confronted with the “real problem.” I now know that it is when I lack clarity of the “real problem” that I doubt whether I’m cut out to do this. Once I have clarity of the “real problem,” it becomes obvious what it is I need to do and that inspires the courage I need to lead.

Male Founder-CEO

Renewable Energy Startup
Identity is hidden to respect our confidentiality commitment
While I expected the [Small Kru sessions] to help me navigate the challenges I faced in my business, I did not expect it to help with my family. But it did! Having a safe space to not only solve my business problems, but also process my emotions gave me the ability to hold space for my daughter’s emotions, which made me a better mother.

Female Founder-CEO

B2C App Startup
Identity is hidden to respect our  confidentiality commitment

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Compassion is an emotion we feel when we’re concerned for another person’s suffering and desire to enhance their welfare.

You embody compassion, if you…

Feel concern for other people’s suffering

Enough to find yourself feeling concern for the suffering of strangers, not merely your friends & family.

At some point, you may even have sacrificed your own needs so other people don’t suffer. 

Want to help enhance other people’s welfare

Enough to find yourself proactively pondering how to be helpful to others or to positively contribute to their lives.

At some point, you may even have sacrificed your own health or time with your family to help others or to otherwise positively contribute to their lives. 

Work to make the world a better place, not just money

Enough to find yourself willing to provide value without any expectation of return.

At some point, you may even received less monetary compensation than others because you felt hesitant talking about money.

You value self-compassion, if you want to...

Show concern for your own suffering as well

Because you now know that what often gets in your way are your own thoughts and behaviors arising from the stress, tension, and unpleasant emotions you embody from your own suffering.

To get to this point, you may even have experienced receiving negative feedback that genuinely surprised you.

Enhance your own welfare as well

Because you now know that you need to take responsibility for doing the hard work required to take care of yourself, because nobody is coming to save you and there is no easy silver bullet.

To get to this point, you may even have experienced what it is like to feel unappreciated, resentful, or worse yet, betrayed by those who seem to take for granted the effort you’ve put in to help them or otherwise positively contribute to their lives.

Work to make yourself a better person, not just money

Because you now know that wealth without health or healthy relationships is meaningless.

To get to this point, you may even have experienced significant loss in your health or relationships.

Special Price for Londoners

We are planning our launch in London, UK.
A 30% discount on the annual membership fee is offered for Founders working in London while promotion lasts.
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